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51 cool marketing ideas

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Master List of 365+ Ways to Rocket Your Marketing

9-Second Positioning - IMPO - The average attention span is 9 seconds. You must learn to hook anybody, anywhere in 9 seconds. Verbal business cards are used 20 times more than printed ones. Your closing ratio will shoot up 500%. Don't think of youContinue

Created by John of Trenton Mar 14, 2009 at 9:44am. Last updated by John of Trenton Apr. 3, 2009.

Money-Back Guarantee, No-risk offer to buyer, Return if not satisfied

30-day MBG - risk-reversal tactic, purpose to communicate a risk-free offer to the buyer. Use odd numbers too like 90-day, 57-day, 14-day Money Back Guarantee. The point is to tell the prospect that there is ABSOLUTELY no risk in trying, if you don't like it, send it back. Some companies even include shipping charges for return items. In real life, very few (2%-5%) physical products are returned, rate of return (refunds) are much higher with information products. Continue

Created by John of Trenton Mar 15, 2009 at 11:37am. Last updated by John of Trenton Mar. 15, 2009.

Blog Posts

Rose-Anne Kumpunen

May money • mind • body • soul magazine online!

Well I had a real wake-up call when I got the first “real” cold in years these past couple of weeks. It really made me slow down and take a look at how many things I was attempting to do everyday.

The wonderful gift this cold brought me was the time to look at my life and my schedule and see where I was drifting away from my True Joy Path. It’s not that many of the things that I was doing weren’t good for me... It’s simply that they weren’t really what I want to be spending my time doing anymor… Continue

Posted by Rose-Anne Kumpunen on May 12, 2009 at 12:23pm

Darcelle Runciman

5 Steps to Climbing New Heights

What I know is that people have exactly what they need in them to succeed, however very few of us ever realize our potential. With millions of acres to explore our land why then do we only cultivate or explore a few hundred? “If we all did the things we are capable of we would astound ourselves.” Thomas Edison

There are things in life like fears and limiting beliefs that we hold onto and we use as excuses to hold us back. It’s like seeing a mountain and thinking that it is beautiful but I could… Continue

Posted by Darcelle Runciman on May 7, 2009 at 11:19am

Darcelle Runciman

5 Tips for Managing Employees

There is one statement that at times is necessary and heard often from “The Donald” and what he says without hesitation is....”Your Fired!” But what do we as women in business do? We don’t want to be mean, or domineering, or worse yet look like we don’t care for our employees. So what do we do?
Well, here are some quick tips on how to find out the root of the issue, deal with your business and take care of it as you need to. It is one thing to care about your staff however you must set ground ru… Continue

Posted by Darcelle Runciman on April 21, 2009 at 10:12pm

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John's Best of Books List:

• Tested Sentences That Sell
• Ogilvy on Advertising
• Scientific Advertising

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