9-Second Positioning - IMPO - The average attention span is 9 seconds. You must learn to hook anybody, anywhere in 9 seconds. Verbal business cards are used 20 times more than printed ones. Your closing ratio will shoot up 500%. Don't think of… Continue

30-day MBG - risk-reversal tactic, purpose to communicate a risk-free offer to the buyer. Use odd numbers too like 90-day, 57-day, 14-day Money Back Guarantee. The point is to tell the prospect that there is ABSOLUTELY no risk in trying, if you don't like it, send it back. Some companies even include shipping charges for return items. In real life, very few (2%-5%) physical products are returned, rate of return (refunds) are much higher with information products. Continue